OVERVIEW
I designed a clothing tag based on a specific product and target audience, making intentional design choices to match the demographic. My brief consisted of designing a clothing tag for a swimwear brand for college students. The layout, typography, and overall style were developed to feel cohesive and visually appealing while also including product detail. I explored different shapes, materials, and concepts before refining the final design. This project helped me explore more about branding and how small design elements can influence a product.
